Advertising
Descent is uniquely placed to reach outdoor enthusiasts that other magazines may not; cavers can be single-minded and Descent is perfect to inform them of your latest product, an outdoor shop selling caving kit or even sources of more general things that cavers use such as tents and walking boots. Then there are places to stay and places to eat and drink ...
Descent carries colour advertisements based on areas of an eighth, quarter, half and full page. Full specifications appear below for anyone supplying a ready-made advertisement. Alternatively, Descent offers a free design service for adverts appearing in its pages; please contact us for advice. We can also carry inserts if you have ready-printed material you would like to distribute (or we can arrange for it to be printed for you), and that means anything from an A5 sheet of paper to a brochure or mouse mat.
In addition, the classified page (aptly, better known as Calcified Ads) is open to all. Prices here are based on the number of words for text entries, or by area for boxed ads. This has always proved a popular page for small adverts for clubs – and the best part is that there is no charge for lost and found entries, nor for clubs advertising accommodation or meeting places to attract new members (commercial adverts bear a nominal charge). Space is limited, so we may edit your entry to keep more clubs on the page; with this in mind, please keep your requested entry short. Club entries may also appear on our clubs & groups page.
So make contact with Wild Places Publishing if you would like to place an advert or check what is required; discounts are available for series of adverts. Advertisers supporting Descent appear on our links page.
Artwork Requirements
File: We accept the following file formats for advertisements: psd, tif, jpg and pdf (tif/jpg and pdf preferred).
Content: If sending source files, please ensure that all images, graphics and fonts are included in 'collect for output' or embedded within the file or, in the case of fonts, rendered to a bitmap or converted to curves. Please use low compression ratios for jpg preparation (no worse than Photoshop level 7) and, if relevant for the preparation format and particularly for pdf output, flatten to a single layer.
Sizes (mm) based on A4 trimmed size (210 x 297) |
|
Eighth page |
91 wide x 68 high |
Quarter |
91 wide x 133 high |
Half |
187 wide x 133 high |
Full |
210 wide x 297 high trimmed size: +3mm bleed required |
Resolution: 300 ppi.
Colour: CMYK. Any file supplied in RGB will be converted using the following ICC profile: ISO Coated V2 300% (ECI). Files supplied in other CMYK profiles will also be converted and if a file is received with no embedded profile it (or an appropriate RGB profile before conversion) will be assigned by default. If you lack this profile, both PC and Mac versions are contained within the zip file eci_offset_2009.zip downloadable from the ECI website (opens a new window).
Please ensure that colours are within gamut for this profile if supplying an RGB file: responsibility rests with the supplier concerning any changes in colour due to this conversion (if required, please enquire for advice with this). As a matter of course we do not print Pantone or Hex colours or varnish, though these facilities may be offered by special arrangement.
TAC: Total area coverage of 300% maximum in the darkest area (using the above profile as a final conversion step from RGB will maintain this requirement).
If any requirement here is unclear or you would like advice or help in file preparation, do not hesitate to contact us.